Distribution Research

The traditional distribution model for a magazine has to follow the three party equation. You need the producers, the wholesaler, and the retailer. The model shows how these three different parties need to work together in order to distribute the magazine to the best ability. The producer is the person who makes the products (magazine in my case). The wholesaler is the person who gets the product from the factory and will distribute them to different stores in order to sell the product. The retailer is the salespersons who work at the stores in which the products are sold. If any one of these people mess up the process, it messes up everything. On the other hand, their can be modifications done correctly that will let this work such as the producer selling directly to the retailers. This can be helpful, so that their is less time wasted, and the products is coming directly and quickly from the factory. As well as retailers going straight to the producers in order to get large quantities for cheap in order to have larger profit margins. I would use similar things such as: the direct distribution of producers to retailers in order to wait less time since the quantity  run wouldn't be a lot. This would be helpful because it gives you a lot more control over the product. If you don't like something about the product, you are meeting the producer, so you can get them to easily change it.